⚡ Marketing Attribution in Austria

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs).

Austria is a Central European country with a population of over 9 million people.

According to our data, marketing attribution platforms are used on 0.6% of websites from Austria.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing attribution platforms in Austria in 2026, based on market share.

The most popular is Etracker, which dominates the market with an overwhelming 53% share.
It is followed by Adjust with 16.7% and Branch with 10.1%.

Etracker 53%
Adjust 16.7%
Branch 10.1%
AppsFlyer 5.1%
Triple Whale 4.5%
Tracify 3.5%
Epsilon 3%
Demandbase 1.5%
Usermaven 1%
Singular 0.5%
Marketo Measure 0.5%
Everflow 0.5%
Dreamdata 0.5%
Keitaro 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Etracker ^(-3)
2. Adjust ^(-4)
6. Tracify ^(-19)
9. Usermaven ^(-11)
10. Singular ^(-11)
11. Marketo Measure ^(-1)
12. Everflow ^(-1)
13. Dreamdata ^(-6)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of 15 marketing attribution platforms used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	Etracker Hamburg, Germany A German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance. €10.80+/month	53%
2	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	16.7%
3	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	10.1%
4	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	5.1%
5	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	4.5%
6	Tracify Munich, Germany A marketing attribution platform that provides cross-device, cross-domain, Adblock-proof ad tracking. $$$	3.5%
7	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	3%
8	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	1.5%
9	Usermaven Wilmington, Delaware, United States An AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps. $84+/month	1%
10	Singular Palo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention. Free$0.05/conversion	0.5%
11	Marketo Measure San Jose, California, United States A marketing attribution platform that tracks customer interactions across online and offline channels to measure the impact of marketing activities on pipeline and revenue. $$$	0.5%
12	Everflow Mountain View, California, United States A partner marketing platform that enables companies to manage partnerships with affiliates, influencers, and referral partners while tracking performance across marketing channels. Free$1,495+/month	0.5%
13	Dreamdata Copenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis. Free$999+/month	0.5%
14	Keitaro Tallinn, Estonia A self-hosted ad tracking platform that enables affiliate marketers and media buyers to track, route, and optimize traffic across advertising campaigns. €49+/month	0.5%
15	Wicked Reports Marblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations. $500+/month	0.5%

👉 See Also

🌎 Marketing Attribution in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,173 websites from Austria.
We currently track the presence of 33 marketing attribution platforms across the web.
Of these, 15 were detected on websites from Austria.
Statistics were last calculated on July 16, 2026.
For more details, see our methodology and disclaimer.