🆚 Etsy vs. Wildberries

Compare technologies based on real-world usage data *

Type

Online marketplace
Online marketplace

About

Etsy is an online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.

It enables independent sellers to run their own shops, offering customizable listings, pricing, and shipping options.

Read more…

Wildberries is a major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.

It features a catalogue with hundreds of thousands of sellers and millions of SKUs, a large logistics network of tens of thousands of pickup points and warehouses, and AI-enhanced search and recommendation tools.

Headquarters

New York, United States
Moscow, Russia

Website

Categories

Marketplaces › Rank #3
Marketplaces › Rank #32

Popularity

Determined by the number of sites using each technology.

The Etsy marketplace is 10 times more popular than Wildberries.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Etsy is more popular in the United States, the United Kingdom, and Germany, while Wildberries is more popular in Russia, Belarus, and Armenia.
United States
Russia
United Kingdom
Germany
Canada
France
Netherlands
Italy
Australia
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Etsy is more popular than Wildberries in all market segments.
Blogs/Wiki
Online Shopping
Marketing/Merchandising
Entertainment
Business
Recreation/Hobbies
Art/Culture/Heritage
Fashion/Beauty
Sports
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#20,209
#22,929
#24,553
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.