🆚 Ezoic vs. Google Ads

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Ezoic is a technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner.

It requires sites using its tools to comply with Google AdSense policies and offers ad layout testing, automated ad placement, demand mediation across multiple ad networks, and analytics to help maximize site revenue.

Google Ads is a pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.

It supports keyword-based search campaigns, audience and demographic targeting, automated bidding, responsive display and video formats, and conversion tracking.

Headquarters

Carlsbad, California, United States
Mountain View, California, United States

Website

Pricing

Revenue share85%

Categories

Advertising › Rank #8
Advertising › Rank #2
Ad Tracking › Rank #2

Popularity

Determined by the number of sites using each technology.

Google Ads advertising technology is 8 times more popular than Ezoic.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ads is more popular in the United States, the United Kingdom, and Germany, while Ezoic is more popular in Fiji, Guyana, and Saint Kitts and Nevis.
United States
United Kingdom
Germany
Japan
India
Australia
Brazil
Spain
France
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Ads is more popular among sites focused on online shopping, business, and marketing and merchandising, while Ezoic is more commonly used on real estate, recreation and hobbies, and sports sites.
Online Shopping
Business
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Blogs/Wiki
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,627
#2,325
View more ➝
Name
Rank
#12
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.