🆚 FigPii vs. Fullstory

Compare technologies based on real-world usage data *

📈 Fullstory is much more popular than FigPii.
🌍 Fullstory is more popular in all countries.

Type

Conversion optimization tool

Web analytics tool

About

FigPii is a conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing.

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Headquarters

Chicago, Illinois, United States

Atlanta, Georgia, United States

Website

figpii.com #899,752

fullstory.com #61,659

Pricing

Free version ✔️15,000 visitors per month

Small (30K visitors)$149.99/month

Medium (60K visitors)$299.99/month

Large (100K+ visitors)$449.99+/month

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights

Paid plans$14,000+/year

Categories

Conversion Optimization › Rank #112

Conversion Optimization › Rank #21

Analytics › Rank #149

Analytics › Rank #57

A/B Testing › Rank #37

Popularity

Determined by the number of sites using each technology.

The Fullstory web analytics tool is 15 times more popular than FigPii.

Total websites

Market share

Conversion Optimization

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Fullstory is more popular than FigPii in all countries.

United States

United Kingdom

Australia

Germany

Canada

France

Netherlands

Spain

Brazil

India

Awards

⬆️ 31st most popular in the United States in the A/B Testing category.
⬆️ 88th most popular in the United States in the Conversion Optimization category.
⬆️ 119th most popular in the United States in the Analytics category.

🔥 14th most popular in the United States in the Conversion Optimization category.
🔥 17th most popular in Australia in the Conversion Optimization category.
⬆️ 21st most popular in Germany in the Conversion Optimization category.
⬆️ 21st most popular in Brazil in the Conversion Optimization category.
⬆️ 28th most popular in Australia in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Fullstory is more popular than FigPii in all market segments.

Business

Marketing/Merchandising

Online Shopping

Travel

Internet Services

Health

Fashion/Beauty

Finance/Banking

Software/Hardware

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#49

#2,030

loopearplugs.com

#16,469

#16,828

#19,883

Name

Rank

#13

#162

#544

#1,086

#1,383

Compare alternatives

Technologies with similar characteristics.

See also

FigPii technology profile

Fullstory technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.