🆚 Gemius vs. Snowplow

Type

Web analytics tool
Customer data platform

About

Gemius provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns.

Snowplow is a developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

It supports real-time event delivery with over 20 SDKs across web, mobile, and server-side sources, schema-based data validation with built-in governance, enrichment modules, integrations with modern data stacks, and real-time personalization and customer intelligence capabilities.

Headquarters

Warsaw, Poland
London, United Kingdom

Website

Pricing

Free version ❌
Prism3,042+ PLN/month
HeatMap8,337+ PLN/month
AdReal16,578+ PLN/month
Free version ✔️Community Edition, open source
Snowplow BDP PlatformOn request

Categories

Analytics › Rank #53
Analytics › Rank #12
CDP › Rank #3

Popularity

Determined by the number of sites using each technology.

The Snowplow CDP is 6 times more popular than Gemius.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Snowplow is more popular in the United States, the Czech Republic, and the United Kingdom, while Gemius is more popular in Poland, Turkey, and Hungary.
United States
Czech Republic
United Kingdom
Germany
Poland
Australia
Canada
Turkey
Slovakia
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Snowplow is more popular among sites focused on marketing and merchandising, business, and online shopping, while Gemius is more commonly used on general news, entertainment, and finance and banking sites.
Marketing/Merchandising
Business
Online Shopping
General News
Entertainment
Blogs/Wiki
Education/Reference
Restaurants
Health
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#39
#157
#295
#406
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data