🆚 Google Ads vs. LinkedIn Insight Tag

Compare technologies based on real-world usage data *

Type

Advertising technology
Ad tracking tool

About

Google Ads is a pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.

It supports keyword-based search campaigns, audience and demographic targeting, automated bidding, responsive display and video formats, and conversion tracking.

The LinkedIn Insight Tag is a website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.

It is a JavaScript snippet installed on webpages that tracks page views and defined conversion events, supports website retargeting and matched audiences, and feeds campaign optimization and performance reporting within LinkedIn Ads.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

Categories

Advertising › Rank #2
Ad Tracking › Rank #2
Ad Tracking › Rank #4

Popularity

Determined by the number of sites using each technology.

Google Ads advertising technology is 5 times more popular than LinkedIn Insight Tag.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Google Ads is more popular in the United States, the United Kingdom, and Germany, while LinkedIn Insight Tag is more popular in Antigua and Barbuda, Guernsey, and Kiribati.
United States
United Kingdom
Germany
India
Japan
Australia
Brazil
Spain
France
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Ads is more popular among sites focused on business, online shopping, and marketing and merchandising, while LinkedIn Insight Tag is more commonly used on real estate, job search, and sports sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Travel
Health
Finance/Banking
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#12
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Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.