🆚 Google Floodlight vs. Microsoft Advertising Tracking

Compare technologies based on real-world usage data *

📈 Microsoft Advertising Tracking is much more popular than Google Floodlight.
🌎 Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany.
🌍 Google Floodlight is more popular in Uruguay, the Maldives, and Belarus.

Google Floodlight

Microsoft Advertising Tracking

Type

Ad tracking tool

About

Google Floodlight is a conversion tracking system for Google Marketing Platform.

It allows to track user activity on a website after they have viewed or clicked an ad, helping marketers measure campaign performance and optimize their strategies.

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

Headquarters

Mountain View, California, United States

Redmond, Washington, United States

Website

marketingplatform.google.com

about.ads.microsoft.com

Popularity

Determined by the number of sites using each technology.

The Microsoft Advertising Tracking tool is 15 times more popular than Google Floodlight.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany, while Google Floodlight is more popular in Uruguay, the Maldives, and Belarus.

United States

United Kingdom

Germany

France

Netherlands

Australia

Canada

Spain

Poland

Italy