🆚 Hotjar vs. HubSpot Forms
- 📈 Hotjar is twice as popular as HubSpot Forms.
- 🌎 Hotjar is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 HubSpot Forms is more popular in Japan, Mongolia, and San Marino.
HotjarType
About
Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.
It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.
HubSpot Forms is an online form builder included in HubSpot Marketing Hub that lets users create and embed custom lead capture and contact forms without coding.
It includes a drag-and-drop visual editor with templates and multiple field types, automatic 
CRM integration with field and property mapping and real-time submission capture, multi-step forms and post-submit redirect actions, conditional logic for smarter questions, and built-in analytics.
Headquarters
Pricing
(7K+ sessions) $49+/month
(1M+ sessions) Custom
(1K contacts) $10+/seat/month
(3 seats, 2K contacts) $890/month
(5 seats, 10K contacts) $3,600/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Conversion Optimization category.
- 🥇 Most popular in the United Kingdom in the Conversion Optimization category.
- 🥇 Most popular in the Netherlands in the Conversion Optimization category.
- 🥇 Most popular in Australia in the Conversion Optimization category.
- 🥇 Most popular in Germany in the Conversion Optimization category.
- 🥉 Third most popular in the United States in the Forms category.
- 🥉 Third most popular in the United Kingdom in the Forms category.
- 🥉 Third most popular in Germany in the Forms category.
- 🥉 Third most popular in the Netherlands in the Forms category.
- 🥉 Third most popular in Sweden in the Forms category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.