🆚 Hotjar vs. NIQ

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

NIQ, also known as NielsenIQ, is a global measurement and data analytics platform that provides consumer behavior and retail performance data for manufacturers and retailers.

It analyzes point-of-sale and supply chain data from millions of stores worldwide, offers retail measurement and market share analysis, product performance benchmarking, and predictive tools based on its Connect platform.

Headquarters

St. Julian's, Malta
Chicago, Illinois, United States

Website

Pricing

Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ❌
Custom

Categories

Analytics › Rank #7
Analytics › Rank #134
Feedback › Rank #2

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 256 times more popular than NIQ.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular than NIQ in all countries.
United States
United Kingdom
Netherlands
Australia
Germany
Brazil
France
Poland
Spain
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than NIQ in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Finance/Banking
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#507
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.