🆚 Hybrid vs. PubMatic
- 📈 PubMatic is much more popular than Hybrid.
- 🌎 PubMatic is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Hybrid is more popular in Russia and Slovenia.
PubMaticType
About
Hybrid Platform is a cloud-based programmatic advertising platform that combines DSP, DMP, and SSP functionalities for managing digital ad campaigns.
It connects to major ad exchanges with access to over 80 billion daily impressions and uses AI-powered tools for bid optimization and dynamic creative management.
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 13rd most popular in Russia in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in India in the Advertising category.
- ⬆️ 22nd most popular in the United States in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 24th most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.