🆚 Improvely vs. Lunio

Type

Web analytics tool
Fraud prevention software

About

Improvely is a marketing analytics platform that provides conversion tracking and click fraud monitoring to measure the effectiveness of online advertising campaigns.

It tracks clicks, visits, conversions, revenue, and ROI across channels such as PPC ads, banners, email, and affiliate links, builds visitor profiles with full conversion paths, offers funnel reports and A/B split testing, and detects suspicious clicks using IP, location, and activity analysis.

Lunio is a click fraud and invalid traffic prevention platform that uses AI to detect and block fake ad engagements and improve paid media traffic quality.

It helps advertisers identify low-quality traffic sources and optimize campaign investments, analyzes click behavior in real time to classify traffic, automatically applies IP and audience exclusions across Google Ads, Meta, TikTok, and LinkedIn, and uses cookieless first-party data tracking compliant with GDPR and CCPA.

Headquarters

Cary, North Carolina, United States
Manchester, United Kingdom

Website

Pricing

Free version ❌Free 14-day trial
Freelancer
(10K visits)
$29/month
Startup
(50K visits)
$79/month
Small Agency
(100K visits)
$149/month
Large Agency
(250K+ visits)
$299+/month
Free version ❌
Custom

Categories

Analytics › Rank #155
Fraud Prevention › Rank #35
Fraud Prevention › Rank #28

Popularity

Determined by the number of sites using each technology.

The Lunio fraud prevention software is 1.9 times more popular than Improvely.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

Lunio is more popular in the United Kingdom, the Netherlands, and Germany, while Improvely is more popular in the United States.
United States
United Kingdom
Canada
Netherlands
Germany
Poland
Australia
Denmark
Spain
Mexico

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lunio is more popular among sites focused on online shopping, business, and marketing and merchandising, while Improvely is more commonly used on Internet services, finance and banking, and sports sites.
Online Shopping
Business
Marketing/Merchandising
Internet Services
Software/Hardware
Fashion/Beauty
Travel
Finance/Banking
Pharmacy
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#152,189
#213,145
View more ➝
Name
Rank
#5,030
#7,369
View more ➝

See also

🗃️ About This Data