🆚 Improvely vs. Northbeam

Type

Web analytics tool
Marketing attribution platform

About

Improvely is a marketing analytics platform that provides conversion tracking and click fraud monitoring to measure the effectiveness of online advertising campaigns.

It tracks clicks, visits, conversions, revenue, and ROI across channels such as PPC ads, banners, email, and affiliate links, builds visitor profiles with full conversion paths, offers funnel reports and A/B split testing, and detects suspicious clicks using IP, location, and activity analysis.

Northbeam is a marketing attribution and measurement platform that helps media buyers and growth teams understand how advertising spend drives revenue across channels.

It provides multi-touch attribution with flexible lookback windows, media mix modeling (MMM+), incrementality analysis, and creative-level performance reporting powered by first-party data collection and machine learning models.

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Headquarters

Cary, North Carolina, United States
El Segundo, California, United States

Website

Pricing

Free version ❌Free 14-day trial
Freelancer
(10K visits)
$29/month
Startup
(50K visits)
$79/month
Small Agency
(100K visits)
$149/month
Large Agency
(250K+ visits)
$299+/month
Free version ❌
Starter
(up to 1M pageviews/month)
$1,500+/month
Professional $30,000+/year
Enterprise Custom

Categories

Analytics › Rank #157
Analytics › Rank #101
Fraud Prevention › Rank #36
Marketing Attribution › Rank #10

Popularity

Determined by the number of sites using each technology.

The Northbeam marketing attribution platform is 4 times more popular than Improvely.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Northbeam is more popular than Improvely in all countries.
United States
United Kingdom
Canada
Australia
Germany
Netherlands
France
Hong Kong
Israel
Ireland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Northbeam is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Improvely is more commonly used on Internet services, software and hardware, and finance and banking sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Internet Services
Sports
Health
Alcohol
Software/Hardware
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#152,189
#213,145
#252,243
View more ➝
Name
Rank
#3,606
#14,774
#15,038
View more ➝

See also

🗃️ About This Data