🆚 Improvely vs. SegmentStream

Type

Web analytics tool
Web analytics tool

About

Improvely is a marketing analytics platform that provides conversion tracking and click fraud monitoring to measure the effectiveness of online advertising campaigns.

It tracks clicks, visits, conversions, revenue, and ROI across channels such as PPC ads, banners, email, and affiliate links, builds visitor profiles with full conversion paths, offers funnel reports and A/B split testing, and detects suspicious clicks using IP, location, and activity analysis.

SegmentStream is a cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.

Headquarters

Cary, North Carolina, United States
London, United Kingdom

Website

Pricing

Free version ❌Free 14-day trial
Freelancer
(10K visits)
$29/month
Startup
(50K visits)
$79/month
Small Agency
(100K visits)
$149/month
Large Agency
(250K+ visits)
$299+/month

Categories

Analytics › Rank #157
Analytics › Rank #163
Fraud Prevention › Rank #36
Marketing Attribution › Rank #27

Popularity

Determined by the number of sites using each technology.

The Improvely web analytics tool is 1.2 times more popular than SegmentStream.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Improvely is more popular in the United States, the United Kingdom, and Canada, while SegmentStream is more popular in the Netherlands, Australia, and Russia.
United States
Netherlands
United Kingdom
Canada
Australia
Russia
Switzerland
Kazakhstan
Italy
Ukraine

Awards

Popularity by domain category

Determined by the number of sites in each category.

Improvely is more popular among sites focused on Internet services, software and hardware, and sports, while SegmentStream is more commonly used on marketing and merchandising, finance and banking, and business sites.
Marketing/Merchandising
Finance/Banking
Business
Education/Reference
Internet Services
Online Shopping
Travel
Real Estate
Software/Hardware
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#152,189
#213,145
#252,243
View more ➝
Name
Rank
#3,023
#7,534
#15,774
#18,056
View more ➝

See also

🗃️ About This Data