🆚 Improvely vs. Usermaven

Type

Web analytics tool
Web analytics tool

About

Improvely is a marketing analytics platform that provides conversion tracking and click fraud monitoring to measure the effectiveness of online advertising campaigns.

It tracks clicks, visits, conversions, revenue, and ROI across channels such as PPC ads, banners, email, and affiliate links, builds visitor profiles with full conversion paths, offers funnel reports and A/B split testing, and detects suspicious clicks using IP, location, and activity analysis.

Usermaven is an AI analytics and attribution tool that combines product analytics with marketing attribution to analyze user behavior and conversion paths across websites and apps.

It includes automatic event tracking without code, seven attribution models, funnels and retention analysis, user journeys, AI-assisted insights and reports, a contacts hub with segmentation, first-party cookieless tracking, identity resolution, and built-in privacy controls for compliant data collection.

Headquarters

Cary, North Carolina, United States
Wilmington, Delaware, United States

Website

Pricing

Free version ❌Free 14-day trial
Freelancer
(10K visits)
$29/month
Startup
(50K visits)
$79/month
Small Agency
(100K visits)
$149/month
Large Agency
(250K+ visits)
$299+/month
Free version ❌Free 14-day trial
Growth
(3 users, 5 years of data history)
$84/month
Scale
(unlimited users, 7 years of data history)
$199/month
Enterprise Custom

Categories

Analytics › Rank #157
Analytics › Rank #135
Fraud Prevention › Rank #36
Marketing Attribution › Rank #20

Popularity

Determined by the number of sites using each technology.

The Usermaven web analytics tool is 2.2 times more popular than Improvely.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Usermaven is more popular than Improvely in all countries.
United States
United Kingdom
Turkey
Canada
France
Netherlands
Germany
Romania
India
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Usermaven is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Improvely is more commonly used on Internet services, software and hardware, and finance and banking sites.
Business
Marketing/Merchandising
Internet Services
Blogs/Wiki
Online Shopping
Sports
Software/Hardware
Education/Reference
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#167,639
#199,912
#300,645
View more ➝
Name
Rank
#6,343
#127,243
#144,991
View more ➝

See also

🗃️ About This Data