🆚 Instagram vs. Substack

Compare technologies based on real-world usage data *

Type

Social media platform
Social media platform

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

Substack is a social media platform for writers and journalists that supports subscription newsletters and monetization.

Headquarters

Menlo Park, California, United States
San Francisco, California, United States

Website

Pricing

Free ✔️
For writers
Platform fee10%
Payment processing
Billing fee0.7%
Credit card fee2.9% + $0.30 per transaction fee
For readers
Free version ✔️
Set by writers

Categories

Social Media › Rank #2
Social Media › Rank #30
Subscriptions › Rank #4
Email Marketing › Rank #10

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 228 times more popular than Substack.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular than Substack in all countries.
United States
Germany
United Kingdom
Japan
Spain
Italy
Brazil
France
Australia
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular than Substack in all market segments.
Business
Online Shopping
Education/Reference
Blogs/Wiki
Travel
Entertainment
Internet Services
Health
Non-Profit/Advocacy/NGO
General News

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#2,497
#2,652
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.