🆚 Kit vs. OptinMonster

Compare technologies based on real-world usage data *

Type

Email marketing platform
Conversion optimization tool

About

Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.

It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

Boise, Idaho, United States
West Palm Beach, Florida, United States

Website

Pricing

Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding
Creator
1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month
Creator Pro
1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month
Free version ✔️3 campaigns + 500 campaign impression credits
Basic$84/year
Plus$228/year
Pro$348/year
Growth$84/year

Categories

Email Marketing › Rank #9
Marketing Automation › Rank #7
Lead Generation › Rank #2
Lead Generation › Rank #1
Conversion Optimization › Rank #3
A/B Testing › Rank #3

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 1.2 times more popular than Kit.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, the United Kingdom, and Australia, while Kit is more popular in Ireland, Singapore, and Taiwan.
United States
United Kingdom
Australia
Canada
Germany
Netherlands
France
Italy
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular among sites focused on business, marketing and merchandising, and online shopping, while Kit is more commonly used on blogs and wiki, recreation and hobbies, and real estate sites.
Blogs/Wiki
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Internet Services
Recreation/Hobbies
Travel
Sports
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#13,488
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.