🆚 Kit vs. Thrive Leads
- 📈 Kit is three times more popular than Thrive Leads.
- 🌎 Kit is more popular in the United States, the United Kingdom, and Canada.
- 🌍 Thrive Leads is more popular in Germany, France, and Spain.
Statistics based on 3.3M+ analyzed websites. About this data
KitType
Email marketing platform
Conversion optimization tool
About
Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.
It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.
Thrive Leads is a lead generation plugin for 
WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics.
Headquarters
Boise, Idaho, United States
West Palm Beach, Florida, United States
Pricing
Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding
Creator
1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month
Creator Pro
1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month
Free version ❌
1 site$79/year
Thrive Suite (5 sites)$239
Categories
Email Marketing › Rank #9
Marketing Automation › Rank #7
Lead Generation › Rank #2
Lead Generation › Rank #10
Conversion Optimization › Rank #26
WordPress Plugins › Rank #106
Popularity
Determined by the number of sites using each technology.
The Kit email marketing platform is 2.9 times more popular than Thrive Leads.
Total websites
Market share
Lead Generation
Popularity by country
Determined by the number of sites detected from each country.
Kit is more popular in the United States, the United Kingdom, and Canada, while Thrive Leads is more popular in Germany, France, and Spain.
United States
United Kingdom
Germany
Canada
France
Australia
Spain
Netherlands
India
Italy
Awards
- ⭐ 7th most popular in the United States in the Marketing Automation category.
- ⭐ 7th most popular in Canada in the Marketing Automation category.
- ⭐ 8th most popular in Japan in the Email Marketing category.
- ⭐ 9th most popular in the United States in the Email Marketing category.
- ⭐ 9th most popular in Canada in the Email Marketing category.
- 🥈 Second most popular in Spain in the Lead Generation category.
- ⭐ 4th most popular in France in the Lead Generation category.
- ⭐ 5th most popular in Germany in the Lead Generation category.
- ⭐ 6th most popular in Spain in the Conversion Optimization category.
- ⭐ 7th most popular in the Netherlands in the Lead Generation category.
Popularity by domain category
Determined by the number of sites in each category.
Kit is more popular than Thrive Leads in all market segments.
Blogs/Wiki
Marketing/Merchandising
Business
Recreation/Hobbies
Education/Reference
Internet Services
Restaurants
Real Estate
Online Shopping
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
OptinMonster
Convert Pro
Icegram Engage🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.