🆚 LiveRamp vs. TruAudience

Compare technologies based on real-world usage data *

📈 LiveRamp is three times more popular than TruAudience.
🌎 LiveRamp is more popular in the United States, the United Kingdom, and Germany.
🌍 TruAudience is more popular in Romania, Russia, and Greece.

LiveRamp

TruAudience

Type

Identity resolution software solution

About

LiveRamp is a data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems.

It uses the RampID identifier to link offline and online data across devices and channels, enables privacy-focused data collaboration through secure data clean rooms, and supports audience activation across hundreds of media platforms and ad networks.

TruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.

Headquarters

San Francisco, California, United States

Chicago, Illinois, United States

Website

liveramp.com #156,135

transunion.com #6,801

Pricing

Free version ❌

$5,000+/month

Free version ❌

$400,000/year

Popularity

Determined by the number of sites using each technology.

The LiveRamp identity resolution software solution is 3 times more popular than TruAudience.

Total websites

Market share

Identity Resolution

Analytics

Popularity by country

Determined by the number of sites detected from each country.

LiveRamp is more popular in the United States, the United Kingdom, and Germany, while TruAudience is more popular in Romania, Russia, and Greece.

United States

United Kingdom

Germany

Canada

France

Italy

Australia

Japan

Switzerland

Netherlands