🆚 Lotame vs. Simpli.fi
- 📈 Simpli.fi is twice as popular as Lotame.
- 🌎 Simpli.fi is more popular in the United States, Canada, and Sweden.
- 🌍 Lotame is more popular in Turkey, the United Kingdom, and Indonesia.
Statistics based on 3.3M+ analyzed websites. About this data
LotameType
Data management platform
Advertising technology
About
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Simpli.fi is a programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising.
Headquarters
Columbia, Maryland, United States
Fort Worth, Texas, United States
Pricing
Free version ❌
Custom
Free version ❌
$10,000+/month
Categories
Popularity
Determined by the number of sites using each technology.
Simpli.fi advertising technology is 1.6 times more popular than Lotame.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Simpli.fi is more popular in the United States, Canada, and Sweden, while Lotame is more popular in Turkey, the United Kingdom, and Indonesia.
United States
Canada
Turkey
United Kingdom
Indonesia
Australia
Germany
India
Singapore
Brazil
Awards
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥇 Most popular in the United States in the DMP category.
- 🥇 Most popular in Canada in the DMP category.
- ⭐ 10th most popular in the United States in the Advertising category.
- ⭐ 10th most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Simpli.fi is more popular among sites focused on business, marketing and merchandising, and education and reference, while Lotame is more commonly used on general news, entertainment, and blogs and wiki sites.
General News
Business
Marketing/Merchandising
Education/Reference
Health
Online Shopping
Finance/Banking
Entertainment
Sports
Real Estate
Top sites
Top-ranked sites that use these technologies.
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MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.