🆚 Mercado Libre vs. Shopee

Compare technologies based on real-world usage data *

📈 Shopee is twice as popular as Mercado Libre.
🌍 Shopee is more popular in Vietnam, Indonesia, and Thailand.
🌎 Mercado Libre is more popular in Brazil, Argentina, and Mexico.

Mercado Libre

Shopee

Type

Online marketplace

About

Mercado Libre is a Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.

Operating in 18 countries, it provides a multi-service ecosystem that includes a marketplace, the Mercado Pago payment system, the Mercado Envios logistics network, and additional services such as advertising, storefront tools, and credit solutions.

Shopee is a Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.

It supports consumer-to-consumer and business-to-consumer sales, in-app payments via ShopeePay, integrated logistics with cross-border shipping, buyer protection and escrow-style payments, and localized storefronts adapted to multiple regional markets.

Headquarters

Montevideo, Uruguay

Singapore

Website

mercadolibre.com #2,042

shopee.com #3,233

Popularity

Determined by the number of sites using each technology.

The Shopee marketplace is 2.4 times more popular than Mercado Libre.

Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Shopee is more popular in Vietnam, Indonesia, and Thailand, while Mercado Libre is more popular in Brazil, Argentina, and Mexico.

Vietnam

Indonesia

Brazil

Thailand

Argentina

Taiwan

Malaysia

Mexico

United States

Chile

Awards

🥇 Most popular in Argentina in the Marketplaces category.
🥇 Most popular in Chile in the Marketplaces category.
🥇 Most popular in Peru in the Marketplaces category.
🥇 Most popular in Colombia in the Marketplaces category.
🥇 Most popular in Uruguay in the Marketplaces category.

🥇 Most popular in Vietnam in the Marketplaces category.
🥇 Most popular in Thailand in the Marketplaces category.
🥇 Most popular in Taiwan in the Marketplaces category.
🥇 Most popular in Malaysia in the Marketplaces category.
🥈 Second most popular in Indonesia in the Marketplaces category.

Popularity by domain category

Determined by the number of sites in each category.

Shopee is more popular among sites focused on online shopping, business, and blogs and wiki, while Mercado Libre is more commonly used on marketing and merchandising, fashion and beauty, and auctions and classifieds sites.

Online Shopping

Marketing/Merchandising

Business

Blogs/Wiki

Fashion/Beauty

Internet Services

Software/Hardware

Education/Reference

Entertainment

Sports