🆚 Microsoft Advertising Tracking vs. X Pixel

Compare technologies based on real-world usage data *

📈 Microsoft Advertising Tracking is three times more popular than X Pixel.
🌎 Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany.
🌍 X Pixel is more popular in Japan, Turkey, and the United Arab Emirates.

Microsoft Advertising Tracking

X Pixel

Type

Ad tracking tool

About

Microsoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.

X Pixel enables you to measure accurate return on ad spend by tracking the actions people take after viewing, clicking or engaging with X Ads.

Headquarters

Redmond, Washington, United States

Bastrop, Texas, United States

Website

about.ads.microsoft.com

business.x.com

Popularity

Determined by the number of sites using each technology.

The Microsoft Advertising Tracking tool is 2.7 times more popular than X Pixel.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising Tracking is more popular in the United States, the United Kingdom, and Germany, while X Pixel is more popular in Japan, Turkey, and the United Arab Emirates.

United States

United Kingdom

Germany

France

Japan

Netherlands

Canada

Australia

Spain

Italy

Awards

🥉 Third most popular in China in the Ad Tracking category.
⭐ 4th most popular in Germany in the Ad Tracking category.
⭐ 4th most popular in the Czech Republic in the Ad Tracking category.
⭐ 4th most popular in Norway in the Ad Tracking category.
⭐ 4th most popular in Taiwan in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.
⭐ 6th most popular in Korea in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising Tracking is more popular among sites focused on online shopping, business, and marketing and merchandising, while X Pixel is more commonly used on entertainment, non-profit, advocacy and NGO, and general news sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Internet Services

Finance/Banking

Software/Hardware

Travel

Education/Reference

Health