🆚 OpenX vs. RTB House

Type

Advertising technology
Advertising technology

About

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

RTB House is a global advertising company that specializes in targeted advertising, including retargeting and real-time bidding (RTB).

Headquarters

Pasadena, California, United States
Warsaw, Poland

Website

Categories

Advertising › Rank #26
Advertising › Rank #31

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 1.3 times more popular than RTB House.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and the United Kingdom, while RTB House is more popular in Turkey, Poland, and Canada.
United States
Turkey
Germany
Poland
United Kingdom
France
Spain
Russia
Italy
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular among sites focused on general news, business, and entertainment, while RTB House is more commonly used on blogs and wiki, online shopping, and marketing and merchandising sites.
Blogs/Wiki
General News
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Entertainment
Recreation/Hobbies
Sports
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
View more ➝
Name
Rank
#131
View more ➝

See also

🗃️ About This Data