🆚 OpenX vs. Smartclip

Compare technologies based on real-world usage data *

📈 OpenX is much more popular than Smartclip.
🌍 OpenX is more popular in all countries.
⭐ Smartclip is particularly popular in Spain.

Type

Advertising technology

Advertising technology

About

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Smartclip enables privacy-first advertising across TV, online and audio, providing European broadcasters with cutting-edge adtech solutions.

Headquarters

Pasadena, California, United States

Hamburg, Germany

Website

openx.com #193,455

smartclip.tv #2,994,333

Categories

Advertising › Rank #23

Advertising › Rank #124

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 14 times more popular than Smartclip.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular than Smartclip in all countries.

United States

Germany

Turkey

United Kingdom

Spain

France

Poland

Italy

Netherlands

Russia

Awards

⭐ 4th most popular in Macedonia in the Advertising category.
🔥 11st most popular in Slovakia in the Advertising category.
🔥 12nd most popular in Ukraine in the Advertising category.
🔥 13rd most popular in Bulgaria in the Advertising category.
🔥 16th most popular in the Czech Republic in the Advertising category.

⬆️ 36th most popular in Spain in the Advertising category.
⬆️ 52nd most popular in France in the Advertising category.
⬆️ 60th most popular in Germany in the Advertising category.
⬆️ 118th most popular in the United States in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular than Smartclip in all market segments.

General News

Online Shopping

Business

Blogs/Wiki

Entertainment

Marketing/Merchandising

Travel

Fashion/Beauty

Sports

Health

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#50

sourceforge.net

#97

#113

#131

#201

Name

Rank

#991

libertaddigital.com

#2,308

#3,721

#3,892

#4,061

Compare alternatives

Technologies with similar characteristics.

See also

OpenX technology profile

Smartclip technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.