🆚 OptinMonster vs. RB2B

Type

Conversion optimization tool
Visitor identification software

About

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

RB2B is a B2B website visitor identification platform that resolves anonymous traffic into individual visitor profiles, including names, LinkedIn profiles, job titles, and business emails.

It identifies US visitors at a claimed 70 to 80 percent match rate, returns company-level profiles for international traffic, sends real-time Slack alerts, and offers premium resolution on the Pro+ plan for broader match coverage.

Read more…

Headquarters

West Palm Beach, Florida, United States
Austin, Texas, United States

Website

Pricing

Free version ✔️ 3 campaigns + 500 campaign impression credits
Basic $84/year
Plus $228/year
Pro $348/year
Growth $84/year
Free version ✔️ 150 monthly resolutions
Starter
(300+ resolutions)
$79/month
Pro
(600+ resolutions)
$149+/month
Pro+
(600+ resolutions)
$199+/month

Categories

Conversion Optimization › Rank #5
Lead Generation › Rank #1
Lead Generation › Rank #8
A/B Testing › Rank #3
Visitor Identification › Rank #5
Identity Resolution › Rank #4

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 2.3 times more popular than RB2B.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, the United Kingdom, and Australia, while RB2B is more popular in India, Saint Vincent and the Grenadines, and Saint Helena.
United States
United Kingdom
Australia
Canada
Germany
Netherlands
France
India
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular than RB2B in all market segments.
Business
Marketing/Merchandising
Internet Services
Blogs/Wiki
Online Shopping
Education/Reference
Software/Hardware
Travel
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,035
View more ➝
Name
Rank
#2,419
#2,429
#6,111
View more ➝

See also

🗃️ About This Data