🆚 Outbrain vs. Taboola

Compare technologies based on real-world usage data *

📈 Taboola is twice as popular as Outbrain.
🌎 Taboola is more popular in the United States, Germany, and France.
🌍 Outbrain is more popular in the United Kingdom, Israel, and Belgium.

Type

Advertising technology

About

Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.

It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.

Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

Headquarters

New York, United States

Website

outbrain.com #38,783

taboola.com #2,340

Pricing

Revenue share70%

Revenue share50%-70%

Popularity

Determined by the number of sites using each technology.

Taboola advertising technology is 1.9 times more popular than Outbrain.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Taboola is more popular in the United States, Germany, and France, while Outbrain is more popular in the United Kingdom, Israel, and Belgium.

United States

Germany

France

United Kingdom

Turkey

Italy

Israel

India

Brazil

Spain