🆚 Outbrain vs. Tapad
- 📈 Outbrain is three times more popular than Tapad.
- 🌎 Outbrain is more popular in the United States, Germany, and the United Kingdom.
- 🌍 Tapad is more popular in Greece, Romania, and Colombia.
OutbrainType
About
Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.
It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.
Tapad Graph enables marketers to identify customers across multiple devices and apply programmatic targeting, media measurement, attribution, and personalization.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 4th most popular in Israel in the Advertising category.
- 🔥 11st most popular in Singapore in the Advertising category.
- 🔥 12nd most popular in Italy in the Advertising category.
- 🔥 12nd most popular in Belgium in the Advertising category.
- 🔥 13rd most popular in Germany in the Advertising category.
- ⬆️ 26th most popular in Canada in the Advertising category.
- ⬆️ 34th most popular in Japan in the Advertising category.
- ⬆️ 39th most popular in Italy in the Advertising category.
- ⬆️ 39th most popular in France in the Advertising category.
- ⬆️ 44th most popular in the United States in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Teads Holding Co. company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.