🆚 Epsilon vs. Tapad

📈 Tapad is slightly more popular than Epsilon.
🌍 Tapad is more popular in the United Kingdom, France, and Canada.
🌎 Epsilon is more popular in the United States, Germany, and Singapore.

Statistics based on 3.8M+ analyzed websites. About this data

Epsilon

Tapad

Type

Identity resolution software

Advertising technology

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

Tapad Graph enables marketers to identify customers across multiple devices and apply programmatic targeting, media measurement, attribution, and personalization.

Headquarters

Irving, Texas, United States

New York, United States

Website

epsilon.com #3,934

tapad.com #1,023

Pricing

Free version ❌

Custom

CDP Identity Essentials $10,000/month

Epsilon PeopleCloud Loyalty $30,000+/year

Consumer Data Insights Premium $60,000/year

Popularity

Determined by the number of sites using each technology.

Tapad advertising technology is 1.1 times more popular than Epsilon.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Tapad is more popular in the United Kingdom, France, and Canada, while Epsilon is more popular in the United States, Germany, and Singapore.

United States

United Kingdom

Germany

France

Canada

Italy

Japan

Singapore

Spain

Australia

Awards

🥇 Most popular in Singapore in the Identity Resolution category.
🥇 Most popular in Singapore in the Marketing Attribution category.
🥇 Most popular in the Czech Republic in the Identity Resolution category.
🥇 Most popular in the Czech Republic in the Marketing Attribution category.
🥉 Third most popular in Singapore in the Marketing Automation category.

⬆️ 26th most popular in Canada in the Advertising category.
⬆️ 32nd most popular in Japan in the Advertising category.
⬆️ 39th most popular in France in the Advertising category.
⬆️ 41st most popular in Italy in the Advertising category.
⬆️ 44th most popular in the United States in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Tapad is more popular among sites focused on online shopping, business, and marketing and merchandising, while Epsilon is more commonly used on general news, entertainment, and health sites.

Online Shopping

General News

Business

Marketing/Merchandising

Entertainment

Fashion/Beauty

Health

Finance/Banking

Education/Reference

Travel

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#218

#284

#556

#782

#996

Name

Rank

#254

#317

#400

#540

#612