🆚 Publift vs. PubMatic
- 📈 PubMatic is much more popular than Publift.
- 🌎 PubMatic is more popular in the United States, Turkey, and Germany.
- 🌍 Publift is more popular in Australia, Egypt, and Estonia.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Advertising technology
About
Publift is a premium ad network and ad ops partner built for established digital publishers who sell ad inventory programmatically.
It sets eligibility at more than 500,000 monthly page views or over $2,000 in monthly ad revenue, and provides header bidding optimization, ad block recovery tools, and custom ad formats.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
Dublin, Ireland
Redwood City, California, United States
Pricing
Revenue share80%
Categories
Advertising › Rank #95
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 8 times more popular than Publift.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular in the United States, Turkey, and Germany, while Publift is more popular in Australia, Egypt, and Estonia.
United States
Turkey
Germany
United Kingdom
France
Australia
Spain
Italy
India
Poland
Awards
- ⬆️ 21st most popular in Australia in the Advertising category.
- ⬆️ 41st most popular in France in the Advertising category.
- ⬆️ 50th most popular in Germany in the Advertising category.
- ⬆️ 85th most popular in the United Kingdom in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 17th most popular in the Czech Republic in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular among sites focused on general news, online shopping, and blogs and wiki, while Publift is more commonly used on public information sites.
General News
Online Shopping
Blogs/Wiki
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Sports
Finance/Banking
Internet Services
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Mediavine
Magnite
OpenX
Raptive
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.