🆚 Publift vs. PubMatic

Type

Advertising technology
Advertising technology

About

Publift is a premium ad network and ad ops partner built for established digital publishers who sell ad inventory programmatically.

It sets eligibility at more than 500,000 monthly page views or over $2,000 in monthly ad revenue, and provides header bidding optimization, ad block recovery tools, and custom ad formats.

PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.

It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.

Headquarters

Dublin, Ireland
Redwood City, California, United States

Website

Pricing

Revenue share 80%

Categories

Advertising › Rank #98
Advertising › Rank #27

Popularity

Determined by the number of sites using each technology.

PubMatic advertising technology is 8 times more popular than Publift.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

PubMatic is more popular in the United States, Turkey, and Germany, while Publift is more popular in Australia and Egypt.
United States
Turkey
Germany
United Kingdom
France
Australia
Italy
Spain
India
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

PubMatic is more popular among sites focused on general news, blogs and wiki, and online shopping, while Publift is more commonly used on games sites.
General News
Blogs/Wiki
Online Shopping
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Sports
Finance/Banking
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#131
View more ➝

See also

🗃️ About This Data