🆚 PubMatic vs. Smaato
- 📈 PubMatic is five times more popular than Smaato.
- 🌍 PubMatic is more popular in all countries.
- ⭐ Smaato is particularly popular in Turkey.
Statistics based on 3.7M+ analyzed websites. About this data
PubMaticType
Advertising technology
Advertising technology
About
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
Smaato is a programmatic advertising platform that provides a free ad server and monetization solution.
Headquarters
Redwood City, California, United States
New York, United States
Categories
Advertising › Rank #26
Advertising › Rank #79
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 5 times more popular than Smaato.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular than Smaato in all countries.
United States
Turkey
Germany
United Kingdom
Italy
France
Spain
India
Poland
Australia
Awards
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 14th most popular in India in the Advertising category.
- ⬆️ 23rd most popular in the United States in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 24th most popular in the Netherlands in the Advertising category.
- ⬆️ 23rd most popular in Turkey in the Advertising category.
- ⬆️ 41st most popular in Germany in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular than Smaato in all market segments.
General News
Online Shopping
Blogs/Wiki
Business
Marketing/Merchandising
Entertainment
Fashion/Beauty
Finance/Banking
Sports
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.