🆚 Tripadvisor vs. Yotpo

Compare technologies based on real-world usage data *

Type

Customer review platform
Loyalty management platform

About

Tripadvisor is a global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide.

It provides review widgets and booking tools for websites, supports millions of listings across travel categories, and offers review moderation, traveler rankings, and badges.

Yotpo is a cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

It provides tools to collect and display reviews, trigger automated SMS and email flows based on customer behavior, build rewards and referral programs to increase repeat purchases, manage recurring subscriptions and notifications, and segment audiences for targeted campaigns.

Read more…

Headquarters

Needham, Massachusetts, United States
New York, United States

Website

Pricing

Booking fee5-20%
Emails
Free version ✔️Up to 10,000 emails per month
20K$15/month
30K$30/month
50K$60/month
100K$135/month
500K$535/month
Price per SMS$0.0072 + carrier fees
Loyalty & Referrals
Free version ✔️
Pro$199+/month
Premium$799+/month
Reviews & UGC
Starter$15+/month
Pro$169+/month
Premium$699+/month

Categories

Customer Reviews › Rank #2
Customer Reviews › Rank #7
Loyalty Management › Rank #1
Email Marketing › Rank #6

Popularity

Determined by the number of sites using each technology.

The Tripadvisor customer review website is 2.3 times more popular than Yotpo.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Tripadvisor is more popular in the United States, the United Kingdom, and Italy, while Yotpo is more popular in Israel, Pakistan, and the Faroe Islands.
United States
United Kingdom
Italy
Australia
Spain
France
Canada
Greece
Germany
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Tripadvisor is more popular among sites focused on travel, recreation and hobbies, and restaurants, while Yotpo is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.
Travel
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Recreation/Hobbies
Restaurants
Business
Art/Culture/Heritage
Sports
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#5,429
#6,612
#7,148
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.