🆚 Trusted Shops vs. Trustpilot

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

Trusted Shops is a German online platform that provides customer reviews, a trusted certification mark, and buyer protection.

It features a review collection and moderation system with tools for merchants to manage reviews and respond to customers, a Trustmark seal that signals compliance with quality and security standards, and a Buyer Protection service covering purchases against non-delivery or refund issues.

Trustpilot is a global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation.

It hosts over 300 million reviews, provides tools for review collection, analytics including sentiment and topic categorization, a proprietary TrustScore metric, and AI-assisted response and trend forecasting features for businesses.

Headquarters

Cologne, Germany
Copenhagen, Denmark

Website

Pricing

Free version ❌
Membersheep fee
(based on annual gross revenue)
€40+/month
Fee per certificate registered€59+/month
Google integration€30/month
Smart Review Assistant€20+/month
Free version ✔️50 monthly review invitations, disallows embedding of reviews
Plus
(200 review invites)
$3,588+/year
Premium
(500 review invites)
$7,548+/year
Advanced
(5,000 review invites)
$13,188+/year
EnterpriseCustom

Categories

Customer Reviews › Rank #8
Customer Reviews › Rank #1

Popularity

Determined by the number of sites using each technology.

The Trustpilot customer review website is 4 times more popular than Trusted Shops.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Trustpilot is more popular in the United Kingdom, the Netherlands, and the United States, while Trusted Shops is more popular in Germany, Poland, and Austria.
United Kingdom
Germany
Netherlands
United States
France
Italy
Denmark
Spain
Poland
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Trustpilot is more popular among sites focused on online shopping, marketing and merchandising, and business, while Trusted Shops is more commonly used on alcohol and pharmacy sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Internet Services
Travel
Finance/Banking
Software/Hardware
Real Estate
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,831
#4,178
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.