🆚 Trustpilot vs. Yotpo

Compare technologies based on real-world usage data *

Type

Customer review platform
Loyalty management platform

About

Trustpilot is a global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation.

It hosts over 300 million reviews, provides tools for review collection, analytics including sentiment and topic categorization, a proprietary TrustScore metric, and AI-assisted response and trend forecasting features for businesses.

Yotpo is a cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

It provides tools to collect and display reviews, trigger automated SMS and email flows based on customer behavior, build rewards and referral programs to increase repeat purchases, manage recurring subscriptions and notifications, and segment audiences for targeted campaigns.

Read more…

Headquarters

Copenhagen, Denmark
New York, United States

Website

Pricing

Free version ✔️50 monthly review invitations, disallows embedding of reviews
Plus
(200 review invites)
$3,588+/year
Premium
(500 review invites)
$7,548+/year
Advanced
(5,000 review invites)
$13,188+/year
EnterpriseCustom
Emails
Free version ✔️Up to 10,000 emails per month
20K$15/month
30K$30/month
50K$60/month
100K$135/month
500K$535/month
Price per SMS$0.0072 + carrier fees
Loyalty & Referrals
Free version ✔️
Pro$199+/month
Premium$799+/month
Reviews & UGC
Starter$15+/month
Pro$169+/month
Premium$699+/month

Categories

Customer Reviews › Rank #1
Customer Reviews › Rank #7
Loyalty Management › Rank #1
Email Marketing › Rank #6

Popularity

Determined by the number of sites using each technology.

The Trustpilot customer review website is 4 times more popular than Yotpo.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Trustpilot is more popular in the United Kingdom, the United States, and the Netherlands, while Yotpo is more popular in Japan, Israel, and Mexico.
United Kingdom
United States
Netherlands
France
Italy
Germany
Denmark
Australia
Sweden
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Trustpilot is more popular among sites focused on online shopping, marketing and merchandising, and business, while Yotpo is more commonly used on alcohol sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Internet Services
Travel
Finance/Banking
Software/Hardware
Real Estate
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#5,429
#6,612
#7,148
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.