⚡ Conversion Optimization in New Zealand

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our research, conversion optimization tools are used on 7.4% of websites from New Zealand.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in New Zealand in 2026, based on market share.

The most popular is Hotjar, which dominates the market with an overwhelming 55.1% share.
It is followed by Crazy Egg with 8.9% and VWO with 7.1%.

Hotjar 55.1%
Crazy Egg 8.9%
VWO 7.1%
Lucky Orange 5.2%
Boost 4.8%
OptinMonster 2.9%
Fomo 2.4%
Privy 2.3%
Contentsquare 2.3%
ConvertBox 1.9%
Poptin 1.7%
Convert 1.5%
Zoho PageSense 1.4%
Justuno 1.4%
Other 0.9%

🚀 Highlights

Here is a list of the top tools that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Crazy Egg ^(-1)
5. Boost ^(-8)
7. Fomo ^(-34)
10. ConvertBox ^(-9)
14. Justuno ^(-7)
16. Wisepops ^(-1)
21. Webflow Optimize ^(-8)
22. Hello Bar ^(-1)
24. Digioh ^(-4)
25. Visually ^(-12)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 54 conversion optimization tools used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	55.1%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	8.9%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	7.1%
4	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	5.2%
5	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	4.8%
6	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.9%
7	Fomo New York, United States A social proof automation platform for businesses that uses current customer behaviors to encourage future customers. $25+/month	2.4%
8	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	2.3%
9	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	2.3%
10	ConvertBox New York, United States An on-site engagement platform that offers personalized popups, multi-step funnels, countdown timers, surveys, quizzes, and more. $495	1.9%
11	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	1.7%
12	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.5%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.4%
14	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.4%
15	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.4%
16	Wisepops Paris, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, web push notifications, and AI-powered product recommendations. €49+/month	1.3%
17	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.2%
18	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.1%
19	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.8%
20	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	0.8%
21	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.6%
22	Hello Bar La Jolla, California, United States A no-code popup and conversion optimization platform that allows website owners to create popups, announcement bars, sliders, and page takeovers. $39+/month	0.6%
23	Thrive Leads West Palm Beach, Florida, United States A lead generation plugin for WordPress that provides an opt-in form builder, popup lightboxes, sticky ribbons, A/B testing, and analytics. $99+/year	0.5%
24	Digioh San Francisco, California, United States An e-commerce personalization and conversion rate optimization platform that provides personalized banners, pop-ups, forms, quizzes, and surveys. $500+/month	0.5%
25	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.5%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,790 websites from New Zealand.
We currently track the presence of 70 conversion optimization tools across the web.
Of these, 54 were detected on websites from New Zealand.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.