⚡ Customer Reviews in Italy

Online customer review platforms allow people to share their experiences with companies, products and services through ratings and reviews.

Italy is a Southern European country with a population of around 59 million people.

According to our data, customer review platforms are used on 5% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top customer review websites in Italy in 2026, based on market share.

The most popular is Trustpilot with an impressive share of 37.6%, followed by Tripadvisor with 29.8% and Trustindex with 16.3%.

Trustpilot 37.6%
Tripadvisor 29.8%
Trustindex 16.3%
Trusted Shops 5.6%
Judge.me 4.2%
Facebook Reviews 2.4%
Yotpo 1.7%
WP Review 1.7%
Google Customer Reviews 1.1%
Loox 1%
Bazaarvoice 0.8%
Verified Reviews 0.8%
Capterra 0.7%
eKomi 0.6%
EmbedSocial 0.5%

🚀 Highlights

Here is a list of the top websites that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Trustindex ^(-1)
4. Trusted Shops ^(-4)
6. Facebook Reviews ^(-10)
8. WP Review ^(-12)
9. Google Customer Reviews ^(-1)
11. Bazaarvoice ^(-3)
12. Verified Reviews ^(-9)
13. Capterra ^(-4)
14. eKomi ^(-12)
15. EmbedSocial ^(-7)

✨ Best Customer Review Websites

Below is a more detailed list of the top 25 of the 44 customer review websites used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Trustpilot Copenhagen, Denmark A global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation. Free$299+/month	37.6%
2	Tripadvisor Needham, Massachusetts, United States A global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide. $$$	29.8%
3	Trustindex Budapest, Hungary A subscription-based review management service that aggregates customer reviews and displays them on websites through customizable widgets. $65+/year	16.3%
4	Trusted Shops Cologne, Germany A German online platform that provides customer reviews, a trusted certification mark, and buyer protection. €40+/month	5.6%
5	Judge.me London, United Kingdom An e-commerce review platform that helps online merchants collect and display customer and product reviews on their stores. Free$15/month	4.2%
6	Facebook Reviews Menlo Park, California, United States A review platform from Facebook that allows users to rate and provide feedback on businesses' products or services. Free	2.4%
7	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.7%
8	WP Review Singapore A WordPress plugin that helps website owners add review functionality to their sites. Free$67/year	1.7%
9	Google Customer Reviews Mountain View, California, United States A free service that allows website owners to collect feedback from customers who've made a purchase on their site. Free	1.1%
10	Loox Tel Aviv, Israel A social proof marketing platform built for Shopify that turns real customers into ambassadors that submit visual reviews, share product experiences, and refer friends. $12.99+/month	1%
11	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	0.8%
12	Verified Reviews Marseille, France A software solution that allows you to collect, manage, and activate all of your real customer reviews. $99+/month	0.8%
13	Capterra Stamford, Connecticut, United States A technology review platform focused on the software industry. Free$$$	0.7%
14	eKomi Berlin, Germany A German customer feedback and review management platform. $65+/month	0.6%
15	EmbedSocial Skopje, Macedonia A social media aggregator that enables brands to collect and embed social media posts or reviews published by other people. Free$29+/month	0.5%
16	Stamped Vancouver, British Columbia, Canada An e-commerce reviews and loyalty platform that helps online retailers collect customer ratings, reward repeat buyers, and manage engagement from a unified dashboard. $23+/month	0.4%
17	WP Ultimate Review Dhaka, Bangladesh A WordPress plugin for collecting reviews from website visitors along with ratings and other relevant data. Free$29+/year	0.3%
18	Restaurant Guru A restaurant aggregator that provides comprehensive information such as visitor reviews, menus, and photos. Free	0.3%
19	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	0.2%
20	Feefo Petersfield, Hampshire, United Kingdom A customer review and feedback management platform that helps businesses collect, verify, and showcase genuine reviews from customers. £99+/month	0.2%
21	GetApp Stamford, Connecticut, United States A software review platform with a focus on SaaS and Cloud based apps. Free$$$	0.2%
22	TrustMate Wroclaw, Poland A tool that allows you to collect, display and manage reviews of your online store or company. $22+/month	0.2%
23	Reviews.io Berlin, Germany A review platform that allows businesses to better understand their customers and improve their shopping experience. $29+/month	0.1%
24	Booking.com Norwalk, Connecticut, United States An online travel platform that allows users to search, compare and book accommodations, flights and car rentals, with customer reviews to help travelers make decisions.	0.1%
25	Trustami Berlin, Germany A customer feedback management platform that aggregates a company's reviews from hundreds of platforms and displays them on a trust badge. Free€19.99+/month	0.1%

👉 See Also

🌎 Customer Reviews in other countries

Data is based on the analysis of 88,040 websites from Italy.
Statistics were last calculated on March 29, 2026.
For details, see our methodology and disclaimer.