⚡ Digital Adoption in Brazil

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Brazil is a South American country with a population of around 217 million people.

According to our data, digital adoption platforms are used on 0.2% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Brazil in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 67.3% share.
It is followed by Elevio with 8.2% and UserGuiding with 7.1%.

Intercom 67.3%
Elevio 8.2%
UserGuiding 7.1%
Shepherd 5.1%
Intro.js 5.1%
Gainsight 3.1%
Appcues 2%
Usetiful 2%
Userpilot 2%
Pendo 1%
Userflow 1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevio ^(-2)
3. UserGuiding ^(-8)
4. Shepherd ^(-2)
5. Intro.js ^(-3)
8. Usetiful ^(-6)
9. Userpilot ^(-1)
11. Userflow ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 11 digital adoption platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	67.3%
2	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	8.2%
3	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	7.1%
4	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	5.1%
5	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	5.1%
6	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	3.1%
7	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	2%
8	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	2%
9	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	2%
10	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	1%
11	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	1%

👉 See Also

🌎 Digital Adoption in other countries

Data is based on the analysis of 65,306 websites from Brazil.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.