⚡ Digital Adoption in Denmark

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Denmark is a Northern European country with a population of over 5.9 million people.

According to our data, digital adoption platforms are used on 0.5% of websites from Denmark.

Statistics based on 27K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Denmark in 2026, based on market share.

The most popular is Intercom, which dominates the market with a substantial 56.6% share.
It is followed by Elevio with 20.6% and Gainsight with 11.8%.

Intercom 56.6%
Elevio 20.6%
Gainsight 11.8%
Pendo 4.4%
Appcues 2.2%
Intro.js 2.2%
Shepherd 1.5%
Userflow 1.5%
Driver.js 0.7%
WalkMe 0.7%
Usetiful 0.7%
Totango 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Denmark than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Elevio ^(-2)
5. Appcues ^(-1)
8. Userflow ^(-5)
9. Driver.js ^(-2)
11. Usetiful ^(-3)
12. Totango ^(-5)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 12 digital adoption platforms used on sites from Denmark, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	56.6%
2	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams. $125+/month	20.6%
3	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	11.8%
4	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	4.4%
5	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	2.2%
6	Intro.js Dublin, Ireland A lightweight open-source JavaScript library for creating step-by-step onboarding tours in web applications. FreeOpen source$9.99+	2.2%
7	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	1.5%
8	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	1.5%
9	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	0.7%
10	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays web, desktop, and mobile applications with guidance, identifies where users struggle in workflows, and provides assistance and automation. $10,000+/year	0.7%
11	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	0.7%
12	Totango Redwood City, California, United States A composable customer success platform that helps you manage every customer journey and empowers your teams to create customer experiences. $$$	0.7%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 27,246 websites from Denmark.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 12 were detected on websites from Denmark.
Statistics were last calculated on November 2, 2026.
For more details, see our methodology and disclaimer.