⚡ Digital Adoption in Sweden

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, digital adoption platforms are used on 0.5% of websites from Sweden.

Statistics based on 30K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Sweden in 2026, based on market share.

The most popular is Intercom with a substantial share of 55.6%, followed by Gainsight with 31% and Shepherd with 4.9%.

Intercom 55.6%
Gainsight 31%
Shepherd 4.9%
Pendo 3.5%
Appcues 1.4%
WalkMe 1.4%
Elevio 1.4%
Usetiful 0.7%
Userflow 0.7%
UserGuiding 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Shepherd ^(-3)
6. WalkMe ^(-1)
8. Usetiful ^(-6)
9. Userflow ^(-3)
10. UserGuiding ^(-1)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 10 digital adoption platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	55.6%
2	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	31%
3	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	4.9%
4	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	3.5%
5	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	1.4%
6	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	1.4%
7	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that empowers teams by delivering contextual knowledge to customers, support agents, and internal teams. $125+/month	1.4%
8	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	0.7%
9	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	0.7%
10	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	0.7%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 30,835 websites from Sweden.
We currently track the presence of 16 digital adoption platforms across the web.
Of these, 10 were detected on websites from Sweden.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.