⚡ Digital Adoption in India

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, digital adoption platforms are used on 0.1% of websites from India.

Statistics based on 76K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in India in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 61.5% share.
It is followed by Intro.js with 15.6% and Driver.js with 6.3%.

Intercom 61.5%
Intro.js 15.6%
Driver.js 6.3%
Shepherd 4.2%
Gainsight 4.2%
Appcues 3.1%
Userpilot 3.1%
Pendo 2.1%
Elevio 2.1%
Whatfix 2.1%
Userflow 1%

🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Intro.js ^(-4)
3. Driver.js ^(-8)
4. Shepherd ^(-3)
7. Userpilot ^(-2)
10. Whatfix ^(-2)
11. Userflow ^(-2)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 11 digital adoption platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	61.5%
2	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	15.6%
3	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	6.3%
4	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	4.2%
5	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	4.2%
6	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	3.1%
7	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	3.1%
8	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	2.1%
9	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams. $125+/month	2.1%
10	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	2.1%
11	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	1%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 76,894 websites from India.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 11 were detected on websites from India.
Statistics were last calculated on August 31, 2026.
For more details, see our methodology and disclaimer.