⚡ Digital Adoption in Japan

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Japan is an East Asian country with a population of around 125 million people.

According to our data, digital adoption platforms are used on 0.04% of websites from Japan.

Statistics based on 204K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Japan in 2026, based on market share.

The most popular is Intercom with a substantial share of 57%, followed by Intro.js with 30.2% and Shepherd with 2.3%.

Intercom 57%
Intro.js 30.2%
Shepherd 2.3%
Pendo 2.3%
Appcues 2.3%
WalkMe 2.3%
Elevio 2.3%
UserGuiding 1.2%
Driver.js 1.2%
Usetiful 1.2%
Userpilot 1.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Intro.js ^(-3)
3. Shepherd ^(-4)
5. Appcues ^(-1)
6. WalkMe ^(-3)
8. UserGuiding ^(-2)
9. Driver.js ^(-2)
10. Usetiful ^(-4)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 11 digital adoption platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	57%
2	Intro.js Dublin, Ireland A lightweight open-source JavaScript library for creating step-by-step onboarding tours in web applications. FreeOpen source$9.99+	30.2%
3	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	2.3%
4	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	2.3%
5	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	2.3%
6	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays web, desktop, and mobile applications with guidance, identifies where users struggle in workflows, and provides assistance and automation. $10,000+/year	2.3%
7	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams. $125+/month	2.3%
8	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	1.2%
9	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	1.2%
10	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	1.2%
11	Userpilot Austin, Texas, United States A no-code product growth and analytics platform that enables teams to build in-app onboarding, improve feature adoption, and collect user feedback. $299+/month	1.2%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 204,158 websites from Japan.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 11 were detected on websites from Japan.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.