⚡ Digital Adoption in Japan

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Japan is an East Asian country with a population of around 125 million people.

According to our data, digital adoption platforms are used on 0.04% of websites from Japan.

Statistics based on 188K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Japan in 2026, based on market share.

The most popular is Intercom with a substantial share of 56%, followed by Intro.js with 31% and Appcues with 2.4%.

Intercom 56%
Intro.js 31%
Appcues 2.4%
Shepherd 2.4%
Pendo 2.4%
Usetiful 2.4%
Elevio 2.4%
Driver.js 1.2%
WalkMe 1.2%
Gainsight 1.2%
Userpilot 1.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Intro.js ^(-4)
3. Appcues ^(-2)
4. Shepherd ^(-3)
6. Usetiful ^(-8)
8. Driver.js ^(-3)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 11 digital adoption platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	56%
2	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	31%
3	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	2.4%
4	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	2.4%
5	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	2.4%
6	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	2.4%
7	Elevio Melbourne, Victoria, Australia A SaaS customer education platform that enables teams to create and deliver contextual product knowledge to customers, support agents, and internal teams. $125+/month	2.4%
8	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	1.2%
9	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	1.2%
10	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	1.2%
11	Userpilot Austin, Texas, United States A product growth platform that drives user activation, feature adoption, and expansion revenue. $249+/month	1.2%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 188,465 websites from Japan.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 11 were detected on websites from Japan.
Statistics were last calculated on August 31, 2026.
For more details, see our methodology and disclaimer.