⚡ Digital Adoption in Japan

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Japan is an East Asian country with a population of around 125 million people.

According to our data, digital adoption platforms are used on 0.03% of websites from Japan.

Statistics based on 170K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Japan in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 83.7% share.
It is followed by Shepherd with 4.1% and Intro.js with 4.1%.

Intercom 83.7%
Shepherd 4.1%
Intro.js 4.1%
Pendo 2%
Appcues 2%
WalkMe 2%
Usetiful 2%
Gainsight 2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Shepherd ^(-4)
3. Intro.js ^(-5)
6. WalkMe ^(-1)
7. Usetiful ^(-7)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 8 digital adoption platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	83.7%
2	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	4.1%
3	Intro.js Dublin, Ireland A lightweight JavaScript library for creating step-by-step and powerful customer onboarding tours. FreeOpen source$9.99+	4.1%
4	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	2%
5	Appcues Boston, Massachusetts, United States A no-code product adoption platform that can help you create the best possible onboarding process for your new users. $250+/month	2%
6	WalkMe Walldorf, Baden-Württemberg, Germany A cloud-based digital adoption platform that overlays any application, identifies where workflows break and provides personalized guidance and automation to help users get the job done. $10,000+/year	2%
7	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	2%
8	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	2%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 170,851 websites from Japan.
We currently track the presence of 16 digital adoption platforms across the web.
Of these, 8 were detected on websites from Japan.
Statistics were last calculated on May 21, 2026.
For more details, see our methodology and disclaimer.