⚡ Digital Adoption in Portugal

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, digital adoption platforms are used on 0.2% of websites from Portugal.

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Portugal in 2026, based on market share.

The most popular is Intercom, which dominates the market with an overwhelming 72.7% share.
It is followed by UserGuiding with 9.1% and Pendo with 4.5%.

Intercom 72.7%
UserGuiding 9.1%
Pendo 4.5%
Shepherd 4.5%
Gainsight 4.5%
Whatfix 4.5%
Other 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

2. UserGuiding ^(-9)
4. Shepherd ^(-2)
6. Whatfix ^(-3)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 6 digital adoption platforms used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	72.7%
2	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	9.1%
3	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback. Free$8,000+/year	4.5%
4	Shepherd Middleburg, Virginia, United States An open-source, fully featured, digital adoption platform and user on-boarding service. FreeOpen source$50+	4.5%
5	Gainsight San Francisco, California, United States A customer success platform that analyzes churn, improves retention, and measures the value of customer success initiatives. $10,000+/year	4.5%
6	Whatfix San Jose, California, United States A digital adoption platform that helps enterprises onboard, train, and support their application users. $$$	4.5%

👉 See Also

🌎 Digital Adoption in other countries

Data is based on the analysis of 14,630 websites from Portugal.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.