⚡ Data Management Platforms in Spain

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Spain is a Southern European country with a population of around 48 million people.

According to our research, data management platforms are used on 0.7% of websites from Spain.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Spain in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 37.5%, followed by Adform with 37% and Permutive with 18%.

Adobe Audience Manager 37.5%
Adform 37%
Permutive 18%
Piano 5.5%
Nielsen 4.1%
Oracle BlueKai 3.3%
Clearbit 2.2%
Nexxen 1.6%
Lotame 1.4%
Navegg 1%
Eyeota 0.7%
Simpli.fi 0.7%
OnAudience 0.5%
Intimate Merger 0.2%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Spain than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Adform ^(-1)
3. Permutive ^(-4)
4. Piano ^(-1)
5. Nielsen ^(-4)
6. Oracle BlueKai ^(-4)
7. Clearbit ^(-1)
10. Navegg ^(-4)
11. Eyeota ^(-4)
13. OnAudience ^(-5)

✨ Best DMPs

Below is a more detailed list of 14 DMPs used on sites from Spain, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	37.5%
2	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	37%
3	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	18%
4	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	5.5%
5	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	4.1%
6	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	3.3%
7	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	2.2%
8	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	1.6%
9	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	1.4%
10	Navegg São Paulo, Brazil A DMP and website analytics solution developed in Brazil.	1%
11	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.7%
12	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	0.7%
13	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	0.5%
14	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.2%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 84,980 websites from Spain.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.