⚡ Data Management Platforms in the United Kingdom

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, data management platforms are used on 1.2% of websites from the United Kingdom.

⭐ Most Popular in 2026

The following chart shows the top DMPs in the United Kingdom in 2026, based on market share.

The most popular is Adobe Audience Manager, which dominates the market with an overwhelming 57.4% share.
It is followed by Piano with 13.8% and Permutive with 10.5%.

Adobe Audience Manager 57.4%
Piano 13.8%
Permutive 10.5%
Adform 7.2%
Lotame 6.5%
Clearbit 5%
Simpli.fi 4.9%
Oracle BlueKai 2.7%
Nexxen 2.6%
Nielsen 1.8%
Eyeota 0.6%
OnAudience 0.2%
Intimate Merger 0.1%
FreakOut 0.05%

🚀 Highlights

Here is a list of the top DMPs that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Piano ^(-3)
3. Permutive ^(-4)
6. Clearbit ^(-2)
8. Oracle BlueKai ^(-2)
11. Eyeota ^(-4)
12. OnAudience ^(-6)
14. FreakOut ^(-2)

✨ Best DMPs

Below is a more detailed list of 14 DMPs used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	57.4%
2	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	13.8%
3	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	10.5%
4	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	7.2%
5	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	6.5%
6	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	5%
7	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	4.9%
8	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	2.7%
9	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	2.6%
10	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	1.8%
11	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.6%
12	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	0.2%
13	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.1%
14	FreakOut Tokyo, Japan A Japanese demand side and data management platform.	0.05%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 157,370 websites from the United Kingdom.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.