⚡ Data Management Platforms in Japan

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Japan is an East Asian country with a population of around 125 million people.

According to our research, data management platforms are used on 1.1% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Japan in 2026, based on market share.

The most popular is Logly Audience Analytics with an impressive share of 45%, followed by Intimate Merger with 22.7% and FreakOut with 13.9%.

Logly Audience Analytics 45%
Intimate Merger 22.7%
FreakOut 13.9%
AudienceOne 11.2%
Piano 6.3%
Adobe Audience Manager 3.1%
Oracle BlueKai 1.7%
Eyeota 1.3%
Nexxen 1.2%
Wider Planet 0.9%
Adform 0.7%
Permutive 0.3%
Lotame 0.3%
Simpli.fi 0.3%
Nielsen 0.2%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Logly Audience Analytics ^(-11)
2. Intimate Merger ^(-11)
3. FreakOut ^(-13)
4. AudienceOne ^(-13)
7. Oracle BlueKai ^(-3)
8. Eyeota ^(-7)
10. Wider Planet ^(-1)

✨ Best DMPs

Below is a more detailed list of 16 DMPs used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Logly Audience Analytics Tokyo, Japan A data management platform from Japan. Free$$$	45%
2	Intimate Merger Tokyo, Japan A Japanese data management platform.	22.7%
3	FreakOut Tokyo, Japan A Japanese demand side and data management platform.	13.9%
4	AudienceOne Tokyo, Japan A Japanese data management platform.	11.2%
5	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	6.3%
6	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	3.1%
7	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	1.7%
8	Eyeota Singapore A global provider of audience data for marketing and advertising.	1.3%
9	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	1.2%
10	Wider Planet Seoul, Korea A Korean DMP that collects and analyzes holistic behavioral data of target customers.	0.9%
11	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.7%
12	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	0.3%
13	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	0.3%
14	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	0.3%
15	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	0.2%
16	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.1%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 157,205 websites from Japan.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.