⚡ Data Management Platforms in New Zealand

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our research, data management platforms are used on 0.9% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in New Zealand in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 43.4%, followed by Nielsen with 25.6% and Lotame with 17.1%.

Adobe Audience Manager 43.4%
Nielsen 25.6%
Lotame 17.1%
Adform 7.8%
Oracle BlueKai 5.4%
Simpli.fi 3.9%
Nexxen 3.1%
Piano 2.3%
Clearbit 2.3%
Permutive 1.6%
Eyeota 1.6%
Intimate Merger 0.8%

🚀 Highlights

Here is a list of the top DMPs that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Nielsen ^(-7)
3. Lotame ^(-1)
5. Oracle BlueKai ^(-5)
11. Eyeota ^(-4)
12. Intimate Merger ^(-1)

✨ Best DMPs

Below is a more detailed list of 12 DMPs used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	43.4%
2	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	25.6%
3	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	17.1%
4	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	7.8%
5	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	5.4%
6	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	3.9%
7	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	3.1%
8	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	2.3%
9	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	2.3%
10	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	1.6%
11	Eyeota Singapore A global provider of audience data for marketing and advertising.	1.6%
12	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.8%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,239 websites from New Zealand.
We currently track the presence of 18 DMPs across the web.
Of these, 12 were detected on websites from New Zealand.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.