⚡ Data Management Platforms in Sweden

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our research, data management platforms are used on 1.2% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Sweden in 2026, based on market share.

The most popular is Adform with an impressive share of 49.4%, followed by Adobe Audience Manager with 39.3% and Piano with 10.2%.

Adform 49.4%
Adobe Audience Manager 39.3%
Piano 10.2%
Nexxen 4.5%
Clearbit 2.5%
Oracle BlueKai 2.3%
Simpli.fi 1.7%
Permutive 1.4%
Lotame 0.8%
Eyeota 0.8%
Nielsen 0.6%
OnAudience 0.6%
Wider Planet 0.3%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
3. Piano ^(-2)
4. Nexxen ^(-2)
5. Clearbit ^(-3)
6. Oracle BlueKai ^(-4)
10. Eyeota ^(-5)
12. OnAudience ^(-6)

✨ Best DMPs

Below is a more detailed list of 13 DMPs used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	49.4%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	39.3%
3	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	10.2%
4	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	4.5%
5	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	2.5%
6	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	2.3%
7	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	1.7%
8	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	1.4%
9	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	0.8%
10	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.8%
11	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	0.6%
12	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	0.6%
13	Wider Planet Seoul, Korea A Korean DMP that collects and analyzes holistic behavioral data of target customers.	0.3%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 29,951 websites from Sweden.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.