⚡ Data Management Platforms in Thailand

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our research, data management platforms are used on 0.1% of websites from Thailand.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Thailand in 2026, based on market share.

The most popular is Adobe Audience Manager, which dominates the market with a substantial 60% share.
It is followed by Lotame with 20% and Nielsen with 12%.

Adobe Audience Manager 60%
Lotame 20%
Nielsen 12%
Permutive 4%
Piano 4%
Adform 4%
FreakOut 4%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lotame ^(-2)
3. Nielsen ^(-6)
4. Permutive ^(-3)
7. FreakOut ^(-9)

✨ Best DMPs

Below is a more detailed list of 7 DMPs used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	60%
2	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	20%
3	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	12%
4	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	4%
5	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	4%
6	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	4%
7	FreakOut Tokyo, Japan A Japanese demand side and data management platform.	4%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 22,527 websites from Thailand.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.