⚡ Email Marketing in Australia

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Australia is an Oceanian country with a population of over 27 million people.

According to our research, email marketing platforms are detected on 11.7% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Australia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 52% share.
It is followed by Klaviyo with 22.5% and Campaign Monitor with 5.4%.

Mailchimp 52%
Klaviyo 22.5%
Campaign Monitor 5.4%
ActiveCampaign 5%
Yotpo 4.7%
MailerLite 3%
Dotdigital 1.9%
Icegram Express 1.8%
Mailmunch 1.5%
Flodesk 1.2%
BDOW! 1.1%
Brevo 1.1%
OneSignal 1.1%
Kit 1%
Privy 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Campaign Monitor ^(-13)
4. ActiveCampaign ^(-4)
5. Yotpo ^(-2)
7. Dotdigital ^(-10)
8. Icegram Express ^(-4)
10. Flodesk ^(-5)
11. BDOW! ^(-3)
15. Privy ^(-6)
17. Metorik ^(-8)
20. Drip ^(-7)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 49 email marketing platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	52%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	22.5%
3	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	5.4%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	5%
5	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	4.7%
6	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	3%
7	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1.9%
8	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.8%
9	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.5%
10	Flodesk San Francisco, California, United States An email marketing platform with a design-first approach and powerful automation. Free$25+/month	1.2%
11	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.1%
12	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.1%
13	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	1.1%
14	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1%
15	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.7%
16	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.7%
17	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.7%
18	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.7%
19	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.6%
20	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.6%
21	Ortto San Francisco, California, United States An integrated customer data, marketing automation, and analytics platform that eliminates the need for additional connections to run campaigns. $199+/month	0.6%
22	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.6%
23	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.5%
24	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.5%
25	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.4%

👉 See Also

🌎 Email Marketing in other countries

Data is based on the analysis of 70,047 websites from Australia.
Statistics were last calculated on February 4, 2026.
For details, see our methodology and disclaimer.