⚡ Email Marketing in China

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, email marketing platforms are detected on 0.6% of websites from China.

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in China in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with a substantial 51.3% share.
It is followed by Klaviyo with 25.4% and OneSignal with 5.9%.

🚀 Highlights

Here is a list of the top platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 34 email marketing platforms used on sites from China, ranked by their market share.

RankNameMarket share
1
Mailchimp
Atlanta, Georgia, United States

A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

Free$13+/month
2
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
3
OneSignal
San Mateo, California, United States

An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

Free$19+/month
4
Privy
Boston, Massachusetts, United States

An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

$30+/month
5
Yotpo
New York, United States

A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite.

Free$15+/month
6
Brevo
Paris, France

A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface.

Free$9+/month
7
MailerLite
San Francisco, California, United States

An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

Free$10+/month
8
Icegram Express
Covina, California, United States

A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce.

FreeOpen source$129+/year
9
ActiveCampaign
Chicago, Illinois, United States

An email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

$15+/month
10
PushOwl
Paris, France

An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging.

Free$19+/month
11
BDOW!
Chandler, Arizona, United States

A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets.

Free$15+/month
12
Mailmunch
San Francisco, California, United States

A suite of email marketing tools designed to capture leads from your website and convert them into customers.

$19.99+/month
13
Constant Contact
Waltham, Massachusetts, United States

A digital marketing platform that handles email campaigns, SMS, social media, and event marketing.

$12+/month
14
Substack
San Francisco, California, United States

A social media platform for writers and journalists that supports subscription newsletters and monetization.

Free$$$
15
Attentive
New York, United States

An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns.

$4,000+/year
16
Dotdigital
London, United Kingdom

A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

$$$
17
Mailjet
Paris, France

A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns.

Free$17+/month
18
LiveIntent
New York, United States

An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers.

$$$
19
Campaign Monitor
Nashville, Tennessee, United States

An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics.

$12+/month
20
Listrak
Lititz, Pennsylvania, United States

A cross-channel marketing automation platform designed for the retail industry.

$$$
21
GetResponse
Gdansk, Poland

A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications.

$19+/month
22
AWeber
Chalfont, Pennsylvania, United States

An email marketing, automation and landing page software.

Free$15+/month
23
Lemon Squeezy
Salt Lake City, Utah, United States

An all-in-one platform for running SaaS business offering payments, subscriptions, global tax compliance, fraud prevention, and email marketing.

Free$$$
24
Omeda
Chicago, Illinois, United States

An audience engagement platform that delivers automated email and multi-channel audience experiences.

$$$
25
SendPulse
New York, United States

A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications.

Free$15+/month

👉 See Also

Data is based on the analysis of 82,655 websites from China.
Statistics were last calculated on .
For details, see our methodology and disclaimer.