⚡ Email Marketing in Malaysia

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our research, email marketing platforms are detected on 5.9% of websites from Malaysia.

Statistics based on 9K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Malaysia in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 55.9% share.
It is followed by Klaviyo with 11% and OneSignal with 9.8%.

Mailchimp 55.9%
Klaviyo 11%
OneSignal 9.8%
MailerLite 4.8%
Brevo 3.8%
Dotdigital 3.1%
Icegram Express 2.4%
GetResponse 1.9%
Mailmunch 1.9%
Yotpo 1.7%
AWeber 1.4%
ActiveCampaign 1.4%
BDOW! 1.2%
Privy 1.2%
Kit 1%

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🚀 Highlights

Here is a list of the top platforms that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MailerLite ^(-1)
5. Brevo ^(-1)
6. Dotdigital ^(-11)
7. Icegram Express ^(-6)
8. GetResponse ^(-13)
9. Mailmunch ^(-2)
11. AWeber ^(-9)
13. BDOW! ^(-1)
14. Privy ^(-4)
16. Metorik ^(-9)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 32 email marketing platforms used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	55.9%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	11%
3	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	9.8%
4	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4.8%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	3.8%
6	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	3.1%
7	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	2.4%
8	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.9%
9	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.9%
10	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	1.7%
11	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	1.4%
12	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1.4%
13	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.2%
14	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	1.2%
15	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1%
16	Metorik Melbourne, Victoria, Australia A powerful real-time dashboard with custom reporting, segmentation and email automation for WooCommerce and Shopify. $20+/month	0.9%
17	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.9%
18	MailOptin Sheridan, Wyoming, United States A WordPress plugin designed to help users create eye-catching lead capture or opt-in forms, send automated emails, and increase subscribers. Free$99+/year	0.5%
19	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	0.3%
20	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.3%
21	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.2%
22	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
23	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.2%
24	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.2%
25	Rapidmail Hem, France A German email marketing and newsletter platform. €15+/month	0.2%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 9,924 websites from Malaysia.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 32 were detected on websites from Malaysia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.