⚡ Email Marketing in China

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, email marketing platforms are detected on 0.6% of websites from China.

Statistics based on 83K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in China in 2026, based on market share.

The most popular is Mailchimp with a substantial share of 50.8%, followed by Klaviyo with 25.8% and OneSignal with 5.9%.

Mailchimp 50.8%
Klaviyo 25.8%
OneSignal 5.9%
Yotpo 4.1%
Privy 3.9%
Brevo 2.8%
MailerLite 2.4%
Icegram Express 1.8%
ActiveCampaign 1.6%
PushOwl 1.6%
Mailmunch 1.2%
BDOW! 1%
Constant Contact 1%
Substack 1%
Attentive 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Yotpo ^(-3)
5. Privy ^(-13)
8. Icegram Express ^(-5)
10. PushOwl ^(-19)
12. BDOW! ^(-2)
16. Dotdigital ^(-1)
17. Mailjet ^(-2)
18. LiveIntent ^(-5)
20. Listrak ^(-17)
23. Lemon Squeezy ^(-28)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 34 email marketing platforms used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	50.8%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	25.8%
3	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	5.9%
4	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	4.1%
5	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	3.9%
6	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.8%
7	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	2.4%
8	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.8%
9	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	1.6%
10	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	1.6%
11	Mailmunch San Francisco, California, United States A suite of email marketing tools designed to capture leads from your website and convert them into customers. $19.99+/month	1.2%
12	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1%
13	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	1%
14	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	1%
15	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.8%
16	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.8%
17	Mailjet Paris, France A cloud-based, all-in-one email service provider that allows you to send both transactional and marketing email campaigns. Free$17+/month	0.6%
18	LiveIntent New York, United States An email marketing platform that provides premium publisher inventory, people-based targeting and campaign measurement for marketers, and newsletter monetization for publishers. $$$	0.6%
19	Campaign Monitor Nashville, Tennessee, United States An email marketing platform that combines drag-and-drop simplicity with professional-grade data analytics. $12+/month	0.6%
20	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for the retail industry. $$$	0.6%
21	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.4%
22	AWeber Chalfont, Pennsylvania, United States An email marketing, automation and landing page software. Free$15+/month	0.4%
23	Lemon Squeezy Salt Lake City, Utah, United States An all-in-one platform for running SaaS and digital product businesses, now owned by Stripe, that provides payments, subscriptions, and merchant-of-record services. Free$$$	0.4%
24	Omeda Chicago, Illinois, United States An audience engagement platform that delivers automated email and multi-channel audience experiences. $$$	0.2%
25	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.2%

👉 See Also

🌎 Email Marketing in other countries
- Japan
- Korea
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 83,408 websites from China.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 34 were detected on websites from China.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.