⚡ Email Marketing in China

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, email marketing platforms are detected on 0.8% of websites from China.

Statistics based on 64K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in China in 2026, based on market share.

The most popular is Mailchimp with an impressive share of 45.2%, followed by Klaviyo with 21.7% and OneSignal with 7.8%.

Mailchimp 45.2%
Klaviyo 21.7%
OneSignal 7.8%
Substack 4.4%
MailerLite 4.4%
Yotpo 4.2%
Privy 3.8%
Brevo 2.5%
ActiveCampaign 2.3%
LiveIntent 1.5%
GetSiteControl 1.5%
Icegram Express 1.3%
Dotdigital 1%
Mailmunch 1%
AWeber 1%

🚀 Highlights

Here is a list of the top platforms that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Substack ^(-5)
5. MailerLite ^(-1)
6. Yotpo ^(-1)
7. Privy ^(-8)
10. LiveIntent ^(-12)
11. GetSiteControl ^(-9)
12. Icegram Express ^(-2)
13. Dotdigital ^(-6)
15. AWeber ^(-9)
17. Mailjet ^(-1)

✨ Best Email Marketing Platforms

Below is a more detailed list of the top 25 of the 36 email marketing platforms used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	45.2%
2	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	21.7%
3	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	7.8%
4	Substack San Francisco, California, United States An online publishing and social platform that enables writers and journalists to create subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	4.4%
5	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4.4%
6	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	4.2%
7	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	3.8%
8	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.5%
9	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	2.3%
10	LiveIntent New York, United States An email advertising and monetization platform that helps marketers reach audiences through newsletter inventory and enables publishers to generate revenue from email subscriptions. $$$	1.5%
11	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.5%
12	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	1.3%
13	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	1%
14	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	1%
15	AWeber Chalfont, Pennsylvania, United States An email marketing platform that provides email campaign management, marketing automation, landing pages, and subscriber management tools for businesses and content creators. Free$15+/month	1%
16	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.8%
17	Mailjet Paris, France A cloud-based email service provider that enables businesses to manage marketing communications and transactional messaging through a unified platform. Free$9+/month	0.6%
18	Listrak Lititz, Pennsylvania, United States A cross-channel marketing automation platform designed for retail and e-commerce brands. $2,500+/month	0.6%
19	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	0.6%
20	Evalanche Starnberg, Germany A German cloud-based marketing automation platform for email marketing, lead management, automated campaigns, and cross-channel customer communication. €145+/month	0.4%
21	Lemon Squeezy Salt Lake City, Utah, United States An all-in-one platform for running SaaS and digital product businesses, now owned by Stripe, that provides payments, subscriptions, and merchant-of-record services. Free$$$	0.4%
22	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.4%
23	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	0.4%
24	Lemlist Paris, France A sales engagement and email marketing platform that enables businesses to automate personalized outreach across multiple channels including email, LinkedIn, and calls. $79+/user/month	0.4%
25	Beehiiv New York, United States A newsletter platform that allows creators and brands to publish, distribute, and monetize email publications with integrated website hosting and audience management tools. Free$49+/month	0.4%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 64,975 websites from China.
We currently track the presence of 65 email marketing platforms across the web.
Of these, 36 were detected on websites from China.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.